I’ve been gathering feedback through app reviews, surveys, and support tickets.
Some channels genuinely help enhance retention and conversions while others seem pointless.
What sources truly drive growth for your app, and which ones just add to the noise?
Direct messages from churned users work best for me.
Support tickets crush everything else. If someone’s mad enough to write you instead of just deleting your app, they’re giving you gold. They’ll break down exactly what went wrong. Reviews are just people venting. Surveys? You’ll get bland answers unless you catch users right after they do something specific. But here’s the real winner: exit interviews. Hit up people who cancelled premium or ghosted your app for 30 days. Ask one thing: why’d you stop using us? Sure, most won’t respond, but the ones who do? That feedback actually moves the needle.
In-app feedback widgets are gold. I throw quick 2-question popups at friction points - failed onboarding, paywall bounces, stuff like that.
You catch users in the moment, so responses are way more specific than reviews. “This step’s confusing” beats “app sucks” every time.
App store reviews? Mostly garbage unless you dig into the 3-star ones. Those users actually explain what’s broken instead of just smashing 1 or 5 stars.
Here’s what blew my mind - session recordings. Not feedback technically, but watching people fumble through your funnel beats any survey. You see exactly where they’re stuck without them having to explain it.