Been looking into privacy-focused analytics lately since users are getting more concerned about data collection.
Tried a few options but most either lack the depth I need or still feel invasive. What are you all using that actually balances user privacy with getting real insights you can act on?
Plausible’s great for web traffic - no individual tracking, super lightweight, and shows which pages actually convert.
For apps, I only track the stuff that matters: signups and purchases. Focus on revenue, not vanity metrics.
Honestly, most detailed tracking is just noise that won’t help you decide anything.
PostHog works fine with privacy mode on.
Fathom Analytics is solid for basic traffic insights - no cookies, no personal data. Clean interface, simple metrics. For mobile apps, Mixpanel works great if you crank up the privacy settings. You can still track user flows and conversions while keeping everything anonymous. Just figure out what you actually need to measure vs. what’s just nice to have. Most apps track way too much stuff anyway.
We use Matomo with privacy settings enabled. Does the job for tracking funnel drops without being creepy.
Simple Analytics works great for me. Shows traffic patterns and conversions without storing personal data. Clean metrics that still tell you what drives users to convert.
For campaigns, I focus on acquisition cost and lifetime value by channel. Don’t need individual user behavior when aggregate data shows which ads actually work.
Biggest thing I learned - stop tracking everything and you’ll focus on metrics that matter. Privacy limits actually made me a better marketer.