Been digging into competitor analysis but most tools just show surface-level data that doesn’t really help with strategy.
Looking for something that actually gives insights I can act on for growth decisions. What’s been working for you?
App Annie (now data.ai) changed my approach completely. Their usage data shows how sticky competitors actually are - retention curves, session length, feature adoption rates.
Found out a rival fitness app had terrible week 2 retention despite good download numbers. We doubled down on onboarding improvements and grabbed market share while they struggled.
For web traffic, I use SpyFu to see competitors’ ad history going back years. Shows which campaigns they killed vs scaled. Way more telling than current snapshot data.
Both tools cost around $200/month but worth it if you’re serious about systematic competitive moves.
Just watch their app store updates and copy what works.
Apptopia gives you actual user behavior data instead of just download counts. You can see how long people stay in competitor apps and what features they use most.
I track which apps lose users after updates because that tells me what not to copy. The revenue tracking is solid too so you know which features actually make money.
Costs less than the big names but covers mobile pretty well.
SimilarWeb helps with traffic sources and app rankings. Not perfect but better than most free options.
Sensor Tower shows actual download numbers and revenue estimates, not just rankings. You can see which features competitors launched before growth spikes and track their ASO changes over time. For web apps, SEMrush reveals their paid search spend and which keywords drive conversions. Much more useful than traffic volume alone. Both cost money but pay for themselves if you catch one good move to copy.