Been diving into different analytics options lately. Need something that actually gives useful data without being invasive.
What frameworks have you found that balance privacy compliance with actionable insights?
TelemetryDeck for iOS apps. Privacy first but still tracks what matters.
Plausible Analytics works well if you want something lightweight that focuses on essential metrics without cookies or personal data collection.
I switched to it last year because it covers conversion tracking and traffic sources while staying GDPR compliant by default. The dashboard is clean and shows what you actually need to optimize campaigns.
Countly is another option that lets you control data retention and what gets tracked.
We use Amplitude with their privacy controls turned on. Works fine for basic user flow tracking.
PostHog has been solid for our apps. Self-hosted option means data stays on your servers, plus their event tracking is pretty granular without getting creepy.
Also been using Mixpanel with their privacy settings cranked up. You lose some demographic stuff but core funnel metrics still work well. Their retention reports are actually better than what we had with the heavier tracking tools.
Both let you track user journeys without storing personal info. Revenue attribution gets trickier but the core growth metrics are still there.
Matomo is worth checking out. You can self-host or use their cloud version with strong privacy settings. It tracks conversions, cohorts, and funnels without needing personal data. You can turn off features you don’t need and still get solid attribution data. Revenue tracking works fine and the heatmaps help with conversion optimization. Most privacy-focused tools make you choose between compliance and useful data. Matomo delivers both if configured right.