We’re struggling with our onboarding process that has multiple steps. Users are dropping off at various points, and it’s a mess.
I’ve experimented with basic A/B testing tools, but they fall short for something this complex. What tools do you find effective?
Try Mixpanel for funnel testing. Amplitude’s better if you need deeper analysis.
Skip the fancy tools. Your problem isn’t testing - it’s figuring out where people bail and why. Pull your funnel data and check drop rates at each step. Cut unnecessary steps before testing anything. After you’ve simplified, LaunchDarkly’s solid for flow testing. But honestly? Most onboarding problems become obvious once you map out the user journey. Simplify first, test second.
Had the same issue with a meditation app - our 6-step onboarding was killing conversions.
Optimizely saved us. You can test complete flows instead of just single pages. I set up different user groups based on where they bailed and ran separate versions for each.
Biggest lesson: fix one problem at a time. If you change everything at once, you won’t know what worked.
Start with session recordings though (Hotjar’s solid). Half the time you’ll spot the issue just watching users struggle through it.