Looking at analytics options that don’t make users uncomfortable but still give useful data.
What are you all using that balances privacy compliance with actually helpful metrics for conversion optimization?
Plausible works well for me because it tracks what I need without cookies or personal data collection.
I switched from Google Analytics last year and found the conversion data is still solid for optimizing my app funnels. Users seem more comfortable clicking through when they see the simple privacy policy too.
The dashboard is clean and shows bounce rates plus goal completions without all the extra noise.
We tried Mixpanel for our app campaigns. Decent conversion tracking and users don’t seem to mind it.
PostHog gets you event tracking and funnel analysis without the privacy mess.
You can self-host it or use their cloud version. Either way, you own the data and stay compliant.
I’ve used it to track user journeys from landing page to signup to first purchase. The session recordings help spot conversion blockers you miss in regular analytics.
Feature flags are built in too, so you can test changes without separate tools.
Simple Analytics works fine. Still get conversion data without hassles.
Fathom Analytics has been my go-to for mobile app landing pages. It gives you the core metrics without the privacy headaches.
Ran A/B tests on signup flows and could still track funnel performance clearly. The data loads fast and doesn’t slow down pages like some heavier tools do.
One thing I noticed - conversion rates actually improved about 8% after switching from GA. Think users trust the process more when they’re not getting tracked everywhere.